Optimizing Sensor Technologies for Vertical Markets: Expert Insights for Design Engineers Across Three Industries

Logan Welch 
Automation and Technology Specialist for Photoelectric, Capacitive and Ultrasonic Sensors  
Balluff Americas

Logan Welch is the automation and technology specialist for photoelectric, capacitive, and ultrasonic sensors for Balluff Americas. Welch has more than 25 years in the electrical and automation fields with a focus in engineering, training and product support. His career has spanned many roles and industries including stints as a controls engineer designing and programing automation at a large appliance manufacturer, promoting automation products at an automation distributor and most recently evangelizing Balluff’s sensing technologies. 

He enjoys traveling across the country helping customers solve automation challenges with unique solutions and technologies. 

Dan Bruski   
Market Product Manager 
SICK Inc.

Dan Bruski is the strategic product manager for inductive, condition monitoring, temperature, pressure, level, fluid flow and bulk flow sensors at SICK. He has been with SICK for over 22 years. With a physics background, Bruski has an advanced understanding of sensor technology but can take the advanced and technical aspects of products and make them more accessible to the end users. 

His expertise extends to the following areas of interest: Motor and machine condition monitoring; IO-Link; IoT and Industry 4.0; detection and measurement, as well as defined application areas and markets, such as factory, logistics, machine building and general automation. 

Prem Trivedi 
Director of Engineering 
Sensata Technologies 

Prem Trivedi is a director of engineering at Sensata Technologies, leading product development in the company’s Aerospace business with its vast array of sensor, protection and control products. Trivedi has worked at Sensata for 13 years, all in Design Engineering, and has amassed 16 years of aerospace industry-specific experience. Trivedi holds a Bachelor of Science degree in Mechanical Engineering from the University of Southern California (USC) and a Master of Science in Engineering Management from California State University, Northridge (CSUN). 

Trivedi has been an integral part of Sensata’s electrification growth in aerospace, with key new product launches designed for electric aircraft in Advanced Air Mobility (AAM) markets. 

Rehana Begg
Editor-in-Chief
Machine Design 

As Machine Design’s content lead, Rehana Begg serves as point person for analyzing trends and synthesizing technical information. Begg focuses on engaging engineering audiences through serviceable information that advance their understanding of current and future engineering technologies. Begg has served as lead editor at a string of Canadian industrial manufacturing publications.

Her B2B career has taken her from corporate boardrooms to plant floors and underground mining stopes, covering everything from maintenance and reliability to plant engineering, emergent technologies, automation, IIoT/software, and continuous improvement and strategy. She holds a Master of Journalism, a BA (Hons.) in Political Science and an MBA specializing in Project Management.