Something new: Energy savings now come first with consumers

Consumers are three times more likely to pay upfront for a product  that will save them money on electricity bills, says a new survey conducted by  GfK Roper on behalf of Sharp Electronics Corp. Consumers who shop for products  such as flat-screen TVs put energy-saving features at the forefront of their  decision process, even edging out traditional decision factors such as brand  and design.

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