Mexico continues to be an important market for packaging machinery exports, importing up to 85% percent of all packaging equipment used — $600 million worth in 2011 alone — including primary and secondary equipment. The vast majority of that equipment, nearly 70%, comes from the U.S., Italy, and Germany, with much of the demand coming from western Mexico, according to PMMI, producer of the Pack Expo trade shows.

“Overall, Mexico imports somewhere between 80% and 85% of its packaging machinery, making it a great opportunity for manufacturers on the international stage,” says Jorge Izquierdo, vice president of market development, PMMI.

The western states, especially Jalisco, are particularly important. Jalisco is second only to Mexico City when it comes to food and beverage production.

Packaging Machinery Demand in Western Mexico, a recent market brief from PMMI, notes that the western states of Mexico (Aguascalientes, Colima, Guanajuato, Jalisco, Michoacán, and Nayarit) are home to 27% of Mexican manufacturing and show higher GDP growth than the rest of the nation. Guadalajara, the capital of Jalisco and host city for PMMI’s upcoming EXPO PACK Guadalajara, ranks third among Mexican cities for GDP and second in population. The city also ranks second for packed food and beverage products, with strong showings in the pharmaceutical, personal care, automotive, and electronic industries as well. In addition, Jalisco is home to the $1.3 billion tequila industry, with 160 registered tequila manufacturing facilities including 20 of the world’s largest producers. Finally, the state is regarded as Mexico’s Silicon Valley and is home to 42% of the country’s electronics manufacturing.

PMMI will debut EXPO PACK Guadalajara from February 27 to March 1, 2013, and will host EXPO PACK México 2013 from June 18 to 21, 2013. For more information, visit pmmi.org.