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May 21, 2013
Commentary

Losing $10k per car, making it up in volume 1

Fiat/Chrysler will be soon selling its all-electric e500 in California (only) for $32,500. And if you can put up with all the downsides of a small, battery-powered car, it should be a steal at that price because Fiat/Chrysler will be losing $10k on each car. Sergio Marchionne, CEO of Fiat/Chrysler isn’t stupid....More

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