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Other topics in Chapter 1 include:

• SMB’s can best increase their value by leveraging their product-development activities.
• Companies differ by industry and product, among other things. These factors should dictate the path manufacturers take to market success.
• Goals or value opportunities depend on the SMB.
• SMBs should prioritize their goals and then align them with specific business initiatives.

This chapter also provides a summary of the complete "Blueprint for Success" in an easy-to-read graphic. And stay tuned for the next few chapters which will discuss goals in detail, define the key business initiatives, and explain how to link value opportunities with initiatives to bolster product development and maximize the value of your business.

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