Bradford Goldense

Bradford
L.
Goldense
NPDP, CMfgE, CPIM, CCP, President of Goldense Group Inc. ,
Needham, MA

Brad Goldense is founder and president of Goldense Group, Inc. [GGI], a consulting, market research, and education firm concentrating in advanced business and technology management practices for product strategy, development, and commercialization. Mr. Goldense has consulted to over 200 of the Fortune 1000 and has worked on productivity improvement and automation projects in over 500 manufacturing locations. Brad is a certified New Product Development Professional [NPDP] by the Product Development and Management Association [PDMA], a Certified Manufacturing Engineer [CMfgE] by the Society of Manufacturing Engineers [SME], a Certified Computer Professional [CCP] by the Institute for Certification of Computer Professionals [ICCP], and is Certified in Production and Inventory Management [CPIM] by the American Production and Inventory Control Society [APICS]. He holds a BS in Civil Engineering from Brown University and an MBA focused in Cost Accounting and Operations from Cornell University.

Articles
Post-Launch Reviews Improve New Product Performance 1
Does your R&D organization have closed-loop decision-making?
Maximizing Revenues from the New Product Pipeline
Do you have too few or too many ideas?
Test-Suite Rebalancing Reduces Time To Market 1
Are your test suites rooted in the previous century? Reduce time to market, development cost, and production cost by rebalancing those test suites.
Does Engineering Work for Sales or Management? 3
Does engineering work for sales or management?
Do Your Innovative Products Need Market Development? 7
Can you assess markets as well as you can assess technology?
Do Your New Products Sell Like Hockey Sticks?
Have you heard the term “hockey stick sales” before? This is when there are relatively few sales right after launch, but a few weeks or months later, sales increase significantly.
Is Engineering Ready to Standardize Innovation? 2
“Structured,” “continuous,” and “systematic” innovation have been subjected to corporate tinkering and experimentation for several decades...
Which Comes First: Invention or Innovation? 2
The question posed in the headline has been debated by many over the years. Few have dared to commit their conversations on the topic to writing. That’s likely because folks who write up early findings on a new area or approach to a scientific study, and are later proven incorrect
What’s The Difference Between Research and Development?
With many more companies allocating a small part of their R&D budget to take on riskier projects, and the growth in corporate infrastructure to manage these riskier activities (MACHINE DESIGN, July 17, 2014), the lines are starting to blur between two terms that historically were well differentiated.
Design Reviews Reduce Time to Market 3
When should design reviews be held? When is it too late?
Making Product Development Processes More Innovative
For at least the past 10 years, innovation has been the mantra of western companies. To get that innovation, corporations have often appended and/or pulled activities out of their product-development process (PDP) rather than build innovation into their process. There are numerous examples.
Applied Research & Advanced Development Processes Come of Age

An earlier column last September (“Innovation is Changing Preproduct-Development R&D,” Sept. 5) addressed the widespread growth over the past 12 years in industry innovation activities that precede product development. Historically, only companies in the life-sciences industries and a handful of others commit significant resources prior to product development.

Product Architecture in The Digital Age

The discipline of systems engineering came of age in World War II when the United States entered the war late and could not get everything done it needed to do quickly enough. A number of disparate disciplines were rapidly integrated into “logical units” under the heading of systems engineering to enable the shortest possible design-to-production cycles.

Top 5 R&D-Product Development Metrics

Five metrics affect every member of the R&D and product-development communities, regardless of their level of responsibility. GGI surveyed manufacturers about metrics in 2013 and has done so regularly since 1998. Interestingly, our research showed no change in these top five metrics throughout the great recession.

Trade Secret practices changing due to first-to-file legislation

Just over a year ago, the U. S. aligned itself with the rest of the world on protocols for filing patents. Prior to that, the U. S. had been first-to-invent, which meant a patent could be contested if there was documentation showing another party actually invented the novelty beforehand but had not filed.

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