Two ways OEMs can counter these trends are
to export more and find economical suppliers for
components and subsystems. A trip to the upcoming
Hannover Fair in Germany, the world’s
largest industrial trade fair, may let manufacturers
do both in one stop.
First, the weak dollar is changing the Eurozone
mindset. “European manufacturers, and
especially the leading German companies, are
more and more interested in doing business with
suppliers from other countries,” says Marco Siebert,
a spokesman for show organizer Deutsche
Messe AG. “In the past they typically purchased
from local partners, or perhaps in nearby Austria
or Benelux,” he says. But given the state of the
dollar, the Germans are leaving tradition behind
and looking to U.S companies, among others, for
high-quality, engineered products at a bargain,
according to Siebert.
The Hannover Fair, scheduled for April 21 to 25, is expected
to attract more than 5,000 exhibitors, about half from
Germany. And unlike U.S. shows, it’s routine practice to take
orders and field offers at German exhibitions.
At the same time, the largest sector in this year’s Fair is
subcontracting, drawing suppliers from about 60 countries.
The show, says Siebert, is not only a conduit to manufacturers
in Western Europe, but to lower-cost suppliers in Eastern
Europe as well. Countries such as Poland, the Czech
Republic, Russia, and Turkey are well represented. “And we
are seeing more and more companies from Asia coming to
Hannover, looking to get closer to Europe and other overseas
markets,” he says.
“You can easily find a number of suppliers on the Internet,
but you don’t really know if they are a good fit,” cautions Siebert. “At Hannover, visitors from the
U.S. can walk the aisles and find dozens
of potential suppliers from around
the world, all in one place.” Attendees
can meet the owners and learn about
their facilities, capabilities, and commitment
to quality, says Siebert. “On the
show floor, you can quickly find out if
it makes sense to follow up or not, and
save considerable time and money.”
The subcontracting show includes
experts in virtually every manufacturing
process, showcasing machined, forged,
cast, stamped, and molded parts from
virtually any material imaginable. It also
includes suppliers of fastening and joining
hardware, heat treatments and coatings,
as well as component assembly and
testing services. The focus of the sector
is also changing a bit, says Siebert, from
mere part suppliers a few years ago to a
more systems-based approach today
encompassing everything from fundamental
research and design to delivery
of the final products.
Subcontracting is just one of 10
trade shows at this year’s Hannover Fair.
Among the others will be shows on microtechnology
including micro and
nanomaterials, ultraprecision manufacturing,
and lasers and research and
technology, featuring basic and applied
research in fields such as bionics, photonics,
intelligent textiles, nanotechnology,
and superconductors.
Three related industrial-automation
shows will focus on factory, process, and
building automation. Displays and exhibits
will include electric-power transmission
and motion-control systems, IT and
Ethernet for automation, and the latest
innovations in mechanical engineering.
Special presentations held during
each show take on a range of timely
issues, such as safety, network security,
clean-room technology, wireless
automation, and energy efficiency in
industrial processes. A notable display
on industrial PCs will include a faceoff
between Linux and Windows-based
industrial-control systems. And a hall
devoted to mobile robots will showcase
autonomous systems, driverless transport
systems, service robots, and mobile
robots for the factory. For more info,
visit hf-usa.com.