James Finkel
Engineering Manager
B.E. Wallace Products
Frazer, Pa.

Nonetheless, this is a current problem
because the complexity of any
design software can turn nasty,
especially when the model appears simple.
Several years ago I was on the
road demonstrating FE software
to a rather diverse audience. One
of the audience members was an
older engineer who had been designing railroad bridges for
years. Schooled in the use of
handbooks and proprietary formulas, he could quickly generate
an answer based on his set of assumptions. Curious to see the
software in action, he asked that I use it to solve a simple bridge
problem of his choosing.
My boss at the time, who also
happened to be in the audience,
understood a bridge is made of
beams and that beams were a
feature of the software that allowed a design to be sketched
out with just a few lines. What
she failed to realize was that
even simple geometry has some
fancy math behind it. And here
the problems begin.
For each line, you need to
know the beam type. This information lets you determine moments of inertia, cross-sectional
area, flange distance from the
centerline, beam weight per foot,
beam orientation, and a few other parameters. Each parameter must be entered and attached
to the geometry in the proper sequence. Making the situation just
that much more amusing, the
lines had to be drawn in the correct sequence to ensure the orientations were compatible. I
have purposely avoided discussions of boundary conditions
and joint types because these
just add to the impossibility of
getting "the right answer."
Of course, I did not have the
data available to generate the required parameters for the several
different beams used in the
bridge. Even making the bridge
with just one type of beam would
have been impossible to do on the
spot. Had the correct data been
available, the order of the parameters would have taken far too long
to show in the minutes allotted for
the demonstration. The worst
part: The bridge engineer already
knew the right answer.
So without hesitation and with a
straight face I refused to run the
customer's "trick" problem, much
to the utter dismay of my boss.
How do you frame this discussion
in terms that a technically naive
boss could comprehend? There
are intuitive leaps from simple
geometry to complex math to differing assumption sets. It would
take days to explain just one of the
issues, so when do you just punt?
The boss failed to understand
what the product could do. Worse,
she did not know when to walk
away from a no-win situation.
Before joining industrial-crane
maker B.E. Wallace, Mr. Finkel
worked for Ansys, Ansoft, Bentley
Systems, Structural Research
and Analysis, and Marconi
(formerly FORE Systems).